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My name is Jamie and this is 

Alt Middle Apparel

Alt Middle Apparel was founded in 2019, but I have been making and selling handmade products since long before then. I first started crafting when my children were young. As a  low-income single parent, I couldn’t always afford cool new things for my children or myself, so crafting became a way for me to be able to give us things that we otherwise would not have been able to have. 

After awhile I started selling my products at local craft sales, which helped supplement my income and gave me a sense of accomplishment and pride. My children and I always liked the things I made, but it was an amazing feeling to know other people loved them too. There’s nothing more incredible than hearing from my customers how much they love their purchases! So I decided this was something I wanted to do “for real”. 

I started by taking business workshops and learning everything I could about how to operate a sole proprietorship. I chose a brand that speaks to my own quirky personality and started building a catalogue of designs and products. In Fall 2019 I finally took the leap and registered my sole proprietorship, and Alt Middle Apparel was born! But things don’t always go according to plan…

Just as we were moving into our very first retail location, the Covid-19 pandemic closed our doors. At first I took this as a time to breathe and build. I figured I could wait this virus out and, in the meantime, keep adding to my collection of designs and building my production capacity. In July we opened doors again, just to close them down when restrictions tightened again in Fall 2020. 

Realizing this virus wasn’t going to go away, I turned my attention towards building my abilities with website development, social media, and ecommerce. We’re still here, waiting to be able to safely welcome you into our location at 91 Albert Street, in Winnipeg Manitoba. But until then, you’ll be able to order online and curbside pick up for free or order delivery straight to your home.

 

Thank you for visiting us, taking the time to get to know me better, and showing an interest in our products. I look forward to sending you your very own Alt Middle Apparel, made with love by my own two hands.